Three things to consider when hiring a web designer.

Is your website working for you? Are you getting enough from the site? Are you getting calls from the site? If the answer is no, then read on. The key to getting a good website is understanding the essential areas that make a website perform well. Three main components are the Design, Development and SEO. If you have those elements in place you'll have a strong foundation. All too often we see companies who have one or two components but rarely all three.

Web Design:

Good web design is subjective. That is to say, you can't please all the people all the time. Everyone has different tastes and preferences. Tor Studio has years of experience designing for web and print. It's important to remember these things.

Good web design is not just about what YOU love. It's about what your customers love. You are more likely to make online sales by designing based on data gathered from your audience.

By using your Analytics data, you can see which pages are the most important to your customers. Your sales figures will tell you which services and products generate the most revenue and profit, these pages should always have prominence. It's also worth looking at where users click and what they search for using your internal search.

Tor studio will work hard to marry your ideas with our expertise in design, development and marketing. This is how we create websites that are visually appealing, and fully functional.

Web Development:

The next thing to consider once the design briefs have been approved is the build. Choosing the platform is important.We build all our websites using PHP.It's an open source language and the vast majority of sites on the web are built using PHP. It works well with databases and is incredibly versatile. There are useful platforms and extensions available which improve the functionality of websites. Platforms that use PHP include WordPress, Opencart, Magento and many more.

Tor Studio developers have years of experience in building in PHP. Whether you need an eCommerce solution or a lead generating website. We work hard to ensure your website is robust, well structured, secure and fast loading.

Search Engine Optimisation (SEO):

It could be a costly mistake to build a website and then put it live without considering Search Engine Optimisation (SEO). Search engine optimisation is the process of ensuring that the website is fine-tuned and visible when your potential customers search for the goods and services that you provide.

We will help you to create relevant, regular content that will perform well in the search results and with ongoing guidance, we will help you improve your website content over time to ensure that your website stays competitive in your market.

Tor Studio offers these key components and a range of related web design services across the UK.

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Related links

• Website design examples
• Why is my website not generating leads? Peak District SEO

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